Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of… by Dr. Ed Catmull andAmy Wallace
A lot of CEOs are writing books these days. They usually proclaim their brilliance at seizing opportunity, but don’t convey much useful information in their books. This one is different.
From the beginning, we can see Ed Catmull as a different person. With a Ph.D. in computer science, he has been a pioneer in computer graphics. Having a personal goal of creating a full-length animated movie, he founded Pixar. Although the book details the events of Pixar, Disney, and Ed’s interactions with Jobs, the book is really about how the successes occurred.
The authors focus on how the maintained a creative environment and even enhanced it. This is repeated throughout the book. When they arrived at Disney, they managed to enhance a team that had lost its creative abilities, this without throwing the group in turmoil and while maintaining morale.
The book includes a short synopsis of Steve Jobs and known by the workers in Pixar, then concludes with an afterword that includes ideas on managing creative teams.