I found it an enjoyable read and one to recommend. The elements all tied together well and there are some good surprises.
I was a little disappointed, as I felt it was not about innovation as much as a business primer. The aspects regarding innovation were less than I had found from other sources, although he found a good way to deal with it on his terms.
As a primer for starting and managing your own business, this seems a good primer. It covers a lot of material at a good level for someone new to the game. Given his approach to the innovation side, I have to wonder how much is left out. It has plenty of anecdotes from his experiences, both good and bad, that help drive his points home. I have to wonder how much of his success is due to the general economic climate of the 90s, as the book did not convince me that he had anything special.
The book is interesting, and I would consider it a valuable read for anyone trying to start his own business without having an MBA.
read in late 2008.